Ghana’s leading mobile micro-insurance company, aYo Intermediaries Ghana Ltd, has partnered with Sanlam General Insurance Ltd and Mobile Money Limited to launch a new insurance product called aYo Pay and Drive Motor Insurance Policy.

aYo Pay and Drive is an insurance policy that enables drivers to insure their vehicles as and when they want to. With this service, drivers have the freedom to pay for insurance based on their individual needs and preferences using their mobile phones. With the pay-as-you-go approach, drivers have full control over their insurance payments, making insurance more affordable and convenient.

The insurance policy can be purchased weekly, monthly, quarterly, or yearly offering more flexibility to meet the evolving needs of vehicle owners. The premium is calculated based on the selected number of days; a minimum of 7 days is required, usage of vehicle (Private or commercial) and value of vehicle.

Customers can register for aYo Pay and Drive at http://app.ayoghana.com/ to sign up. Alternatively, customers can WhatsApp 0596918235 for assistance.

Speaking at the launch, Mr. Francis Gota, CEO of aYo Intermediaries Ghana Ltd, explained how the product is going to revolutionize the insurance industry through its convenience, accessibility, and flexibility.

He said, “today marks a significant milestone for us at aYo after 7 years of redefining insurance in Ghana. We are proud to bring to Ghanaians a groundbreaking auto policy called ‘Pay and Drive.’ Forged through partnerships, this product symbolizes unity and our shared commitment to deliver unparalleled value to our customers. Customers are the bedrock of our business, and their support has been both motivating and instrumental in driving our passion for innovation.”

Mabel Nana Ama Nyarkoa Porbley, CEO of Sanlam General Insurance Ltd also spoke about how the digital nature of the product will help reduce our environmental footprint. She encouraged all drivers to sign on to it.

Chief Superintendent Alexander Kweku Obeng of the Motor Traffic and Transport Department (MTTD) of the Ghana Police Service, praised the product as a commendable initiative that will assist citizens in complying with the mandatory insurance requirements in Ghana.

aYo Pay and Drive Insurance policy is crafted to meet the needs of the customers like car owners and cab drivers who cannot purchase yearly insurance cover. Valid Pay & Drive claims are paid directly to the claimant’s mobile money wallet or preferred payment platform.

aYo is committed to revolutionizing the insurance landscape in Ghana. Over the past seven years, aYo has raked in over 8.2 million individual policyholders. The company boasts of a subscriber base of over 10 million Ghanaians. So far, the company has paid out over GH¢18 million claims to over 45,000 policyholders and beneficiaries, out of which GH¢4.5 million was paid out last year.

Some of the dignitaries and stakeholders who graced the occasion included Mr. Benjamin Peh, Business Development Manager of the Driver and Vehicle Licensing Authority (DVLA), Nana Yaa Ago Winful, Head of Marketing – Ghinger APP Ghana, Nana Kwesi Gyan Apenteng, former Chairman of the National Media Commission, some members of the Mobile Money Advocacy Group (MOMAG) and staff of aYo, Sanlam and MTN Ghana.