China: Dior accused of racism over ‘pulled eye’ advertisement1 min read

Luxury brand Dior has been accused of racism on Chinese social media over an advertisement showing an Asian model pulling up the corner of her eye.

The French label posted the picture on its Instagram account earlier this week, before swiftly taking it down.

Dior has not made any public comment. The BBC has asked them for a response.

Chinese netizens have become increasingly sensitive to the depiction of Chinese people amid rising nationalist sentiment online.

The controversial picture was posted six days ago to promote Dior’s new makeup collection. It shows the model pulling up her eye with the caption “Channel your feline fierceness”.

It was later reposted by netizens on Chinese social media platforms, where it received criticism and sparked the viral hashtag “Dior makeup advertisement accused of discriminating against Asians” on Weibo.