Ghana's NLA Ups Lottery Game With Responsible Gaming Training

The National Lottery Authority (NLA) is taking a big step towards responsible gaming practices. They recently hosted a training program for various stakeholders, including retailers, operators, and marketing companies, in collaboration with the European Lotteries.

This initiative aligns with the World Lottery Association’s (WLA) standards and demonstrates the NLA’s commitment to ethical operations. The NLA has already achieved Level Two WLA certification for responsible gaming and is striving for Level Three.

Key Takeaways from the Training:

Combating Illegal Operations: A key focus of the training was identifying and stopping illegal lottery activities. This will help protect consumers and ensure the integrity of the games.
Harnessing Technology: The NLA is looking to leverage new technologies, like AI, for better lottery operations. The European Lotteries’ expertise in this area is valuable.
Collaboration is Key: The NLA seeks observer status with the European Lotteries, aiming for deeper collaboration on technology and best practices.

Ghanaian NLA: A Leader in the Region

The NLA, under Director General Sammi Awuku’s leadership, has become a prominent figure in the lottery industry. Here are some of their achievements:

First Anglophone Vice President of African Lotteries Association (ALA)
Exported Games to neighboring countries: NLA games are now played in Ivory Coast and Nigeria, generating additional revenue.
Community Focus: The NLA Good Causes Foundation supports communities, institutions, and individuals.
Improved Staff Welfare: Employee well-being is a priority for the NLA.
Modernization: The NLA has invested in a remodeled Draw Studio, advanced draw machines, and digitalization initiatives.

By prioritizing responsible gaming, collaboration, and technological advancements, the NLA is setting a strong example for the lottery industry in Ghana and beyond.