Our music videos then and now show that music is making us money – Black Sherif2 min read

Born Mohammed Ismail Sharif, the “Kweku The Traveller” crooner who came to the scene two years ago has broken several records and made a name for himself both locally and internationally.

In a recent interview on Road to the Vodafone Ghana Music Awards, the ’45’ hitmaker discussed how his team’s hard work has enabled them to improve the quality of their music videos.

When asked if his music work was paying off, Black Sherif responded with an emphatic “yes”. Adding that the picture quality of his videos has improved dramatically since his first hit, ‘First Sermon’, in 2021

“Yes, that’s how we’re able to shoot. If you study my videos from back then, they don’t look like the videos and the pictures now,” he said.

The team consisting of young individuals including his Director of Photography started shooting with a camera phone during the initial stages of his career.

“Farouk has been taking shots and videos of me for the longest time,” Sherif disclosed  “Now though, he has a bad camera. Yeah, it’s like that.”

Black Sherif credited his team’s progress to their willingness to take risks and learn from scratch.

He stated that they started with “zero” and had nothing to lose, so they tried everything and learned from their mistakes.

“We are made up of risk-takers because we had zero and we had nothing to lose so everything we did, we were trying something and we’ve built up from there,” he told the show hosts

Blacko as he is affectionately called has received nominations for Best Hip Hop Song, Best Afro Pop Song, Best Reggae/Dancehall Song, Best Music Video, Best Hiplife/Hip Hop Artiste, Song Writer of the Year, Album/EP of the Year and Most Popular Song of the Year.

The 24th VGMAs will be held on May 13, 2023 from the Grand Arena of the Accra International Conference Centre (AICC).